Denpasar,Extremmepoint.com - Berca Retail Group (BRG), produsen peralatan sport lokal seperti baju dan sepatu "League" terpilih menjadi salah satu sponsor officer ajang pesta olahraga Sea Games XXVI November mendatang di Palembang, Sumatera Selatan (Sumsel). BRG akan memanfaatkan event Sea Games ini untuk mendongkrak kenaikan penjualan League hingga 100 persen pada 2012.
 

 "Kami menargetkan penjualan pada 2012 bisa naik 100 persen setelah menjadi salah satu sponsor pesta olahraga Sea Games XXVI," kata Chief Operating Officer (COO) BRG Hartono Wijaya kepada pers, Sabtu (24/9), di Kuta, Bali, disela-sela acara League Tradeshow Springg Summer 2012.
  Menurutnya, League yang lahir pada 2004 lalu, mulai digarap secara serius sejak 2008. Hasilnya, papar Hartono, League sudah bisa diterima konsumen di Indonesia maupun mancanegara seperti Singapura. Terbukti sampai saat ini penjualan League sudah naik hingga 78 persen. "Kami sangat memerlukan dukungan untuk bisa mencapai hasil sukses penjualan," tutur Hartono didampingi Advertising and Promotion Manager BRG Safara Firdaus.
  Hartono merasa optimistis target kenaikan penjualan 100 persen itu akan dapat tercapai melalui hajatan Sea Games XXVI ini. Hal ini mengingat League akan makin dikenal konsumen. "Nantinya setiap atlet Indonesia yang menerima medali diwajibkan memakai produk League saat penyematan medali pada Sea Games XXVI," imbuhnya. Dengan strategi seperti ini, Hartono yakin League akan ikut dipromosikan media, terutama yang meliput penyematan medali Sea Games bagi atlet Indonesia yang berprestasi.
  Dia menjelaskan, pada saat pembukaan Sea Games XXVI November mendatang, segenap atlet maupun official Indonesia akan mengenakan produk League. "Kami menyiapkan berbagai produk untuk dipakai sekitar 1.700 atlet dan official Indonesia saat acara pembukaan Sea Games XXVI nanti," tuturnya.
  Dalam ajang Sea Games XXVI ini, kata Hartono, pihaknya akan memperkenalkan produk "Garuda" sebagai "Spring Summer 2012". "Kami yakin nantinya League akan makin dikenal konsumen sampai ke pelosok pedesaan meski Sea Games XXVI sudah selesai," ucapnya sembari menambahkan, sepatu League diproduksi sekitar satu juta pasang setiap tahun.
  Sekarang ini, jelas Hartono, sekitar 30 persen market share produk League untuk penggemar olahraga futsal, 40 persen olahraga lari dan sisanya pada cabang olahraga basket dan gaya hidup. "Selama pra event Sea Games kami juga sudah mensuplai perlekapan League untuk atlet maupun official," tandasnya.(Tety)

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